The explosive evolution of networks such as Facebook, interconnectedness in all places and at all times, the massive change in consumer behaviour… If you need to better grasp the changes that we have undergone over the past few years and, of course, their impact on the use of media and marketing, watch this excellent, thorough, video created by Socialnomics.

Socialnomics conclusion is that: No! Social media in not an ephemeral trend. They represent a shift in our communication behaviour and an economy driven by ordinary people.

In such a globalized world this is more and more dominated by new technology, people need more than ever to belong to communities and to maintain social relationships and activities. The paradox is that… it is the same advanced technology that allows them to do just that. We have yet to see what the future holds, but for now we realise that social media creates new possibilities to many people all across the world and that people do not hesitate to adopt and use these tools. Enterprises, governments and agencies need to adapt to this new situation.

Are you ready for the new era of communication?