Posts tagged online reputation management
Basecent.com – expose your business
Jan 21st
On the 18.01 we launched Basecent.com – an interactive b2b/b2c platform allowing all kind of business to showcase their identity, products and services.
Basecent offers businesses a strikingly comprehensive and efficient platform to enable a straightforward communication with their existing and potential partners and clients. It points out your business precisely – with no noise, no distractions and limited banners.
The key functionalites of Basecent are:
- an easy-to-make company website
- interactive chat and messaging system
- classifieds and tenders
- events creation and promotion
- a system involving more than 150 social networks
- personal blog creation
- ads posting
- intelligent advanced search to better target clients and partners
- top-positioning based on four different criteria
- posting products and services
- updates and additional features based on your feedback
- monthly reports
Some of the benefits to your business are:
- unlimited, low-cost exposure
- interactive communication with clients and partners
- no more loose targeting – get to all the companies and clients you need – fast
- advertise, do PR
- find exactly what you want by posting classifieds
- find contractors and partners by posting tenders
- gather the people you need or attend an event
It was such a pleasure to partner with Basecent’s CEO Mr. Spas Simonov and accomplish such an ambitious project. Go check Basecent out, and please let me know what you think : )
Why anybody – an individual or a company – should use social media?
Jul 23rd
For a long time brand advertising relied almost solely on broadcasting messages to consumers and no actual communication with these consumers – a.k.a. one way communication. Today this traditional model does not work anymore. Now more and more people ask, talk, look for advices and reviews, give feedback and buy… online. And the best part is that you, as a brand or marketer, can talk with (not to, but with) them . This is the new era of advertising – the social media era.
People talk about your brand! No matter if you are happy with it or not, no matter if you are a big brand such as Apple, Starbucks or Sony, or if you are a small brand such as the coffee shop round the corner. Even the people you work with talk about your brand, and there are companies, such as Intel, which have already considered this: Intel Social Media Guidelines.
Social media works and is important today , because it gives a human aspect and authenticity to your brand. More and more are people trusting their human nature to be engaged in and be influenced by a person-to-person communication rather than to engage on a one-way broadcasted message from an unknown source. This is why brands that act on their customers’ behalf get 44% more brand advocates. And if you are not present in the online conversation and do not consider actions based on this communication – you lose opportunities and be sure that your competitors will exploit them.
So… what can you do with social media?
Many tools exist for endless possibilities.
(and these are just very few of them)
These possibilities can be – to create a community, to promote and inform, to get to know more about your customers, to improve your product or service, to deal with complaints, to give support; all of which providing you with a long-term customer relationship!
And what is even more important – all of this is coming to mobile NOW! Via smartphones, notebooks, and God knows what other type of e-mobile devices, people can share their experience, ask, talk, look for advice and reviews online even as they are in your store and are about to buy!
Today people search with Google, but tomorrow people may start searching with Facebook or with any other social network where their friends are!
