Since it is again the end of the year, hear is an interesting presentation by Luckie and Company about their prediction on internet trends in 2010.

Out of the trends mentioned in Luckie and Company’s presentation i mostly agree with and believe in: Augmented Reality, 2D Barcodes, Social Media Storefronts, App World, Niche User-Generated Humor.

Augmented Reality – it is already happening with travel guide applications for iPhone.

2D Barcodes – i have predicted that 3 years ago, but back then mostly the Japanese used it. I got to know about Sema Codes by accident while doing research for ubiquitous computing. There is big future for 2D codes in internet marketing and brand experience. An year for now, my boss will feel sorry for not having invested in my business idea which i offered him then.

Social Media Storefronts – this is a fact already – check Shustir, check Etsy… both of these platforms have been reviewed here. These are unique, user, community, brand recognition, oriented platforms. I also guess that maybe not this year, but yet in the near future, Ebay will be dethroned.

App World – since iPhone got into the market, this has been an easy-to-predict trend. This fact has resulted in swift increase of budgets invested in mobile internet marketing. However, i think that we are yet to be surprised.

Niche User-Generated Humor – let’s just say that the more people the Internet shelters, the more the humor : ) This is inevitable.

The explosive evolution of networks such as Facebook, interconnectedness in all places and at all times, the massive change in consumer behaviour… If you need to better grasp the changes that we have undergone over the past few years and, of course, their impact on the use of media and marketing, watch this excellent, thorough, video created by Socialnomics.

Socialnomics conclusion is that: No! Social media in not an ephemeral trend. They represent a shift in our communication behaviour and an economy driven by ordinary people.

In such a globalized world this is more and more dominated by new technology, people need more than ever to belong to communities and to maintain social relationships and activities. The paradox is that… it is the same advanced technology that allows them to do just that. We have yet to see what the future holds, but for now we realise that social media creates new possibilities to many people all across the world and that people do not hesitate to adopt and use these tools. Enterprises, governments and agencies need to adapt to this new situation.

Are you ready for the new era of communication?

Brands are communicating with consumers directly and are beginning to pay attention to consumers’ thoughts and experience. Nowadays brands market with their consumers, rather than TO their consumers.

We, the humble people to whom their Internet connection is an essential part of our lives, now have a voice and are heard! We are the Influencers!

…And I really hate marketers to bribe me! I really hate being said to something like – “Buy a pack of three toothpastes, and get a toothbrush and a pack of toilet paper,  for free”.

I also hate “Take this survey and win a free iPhone”!

I hate Call-to-Action marketing, and marketers who still use it are losers!

Check out why: