Posts tagged nestle
Are you, people, ready to give up on oil as you gave up on Nestle’s KitKat?
Mar 30th
So here is another take on the Greenpeace vs. Nestle KitKat drama that’s been taking place recently.
I just kept on waiting for someone to speak out of common sense on Nestle’s fan page in Facebook and it finally happened!
Earlier today Michal Marcinik – person that i do not know and have never heard of, certainly not a PR, media guru or some agency representative – spoke out, in the cleanest and most honest voice possible – ” Anyone of you have thought that you are being a little bit FOOLED by Greenpeace? Why they have not chosen f.e. LIDL, Boots, Danone or E.Leclerc to HIT AT? Those companies are much WORSE than Nestle. I would ask Greenpeace who HAVE PAID for that kind of ATTACK?”. The author of the post goes even further: “… I wonder how many of those here are without ANY fault? How many of them turn off the water while brushing teeth? How many turn off the light while its not used or any AC equipment? How many of you guys go from time to time to work by bike? Look at yourself people first, and sometimes think a little bit deeper about what it is being published and why… Dont just believe everything you are given, just because it is “eco-friendly”. ”
Since Nestle’s fan page is pretty overloaded with comments, here is also a screen shot for this post and the following comments:
Now… this case is certainly not about “true or false”, at least it has not yet come to my attention if Nestle deny using palm oil. The case here is rather about common sense and people’s tending ability to lose it at times and act shallow.
Is it possible that Nestle is the only corporation that does harm to our environment – of course not, and i bet it is not the corporation that harms it most. Would not you look at yourself as a consumer or you just need time for that …until Greenpeace points its finger at you? Are YOU doing your best to save and protect our environment? Would you give up on gas and oil and leave your car parked home so that you save our atmosphere some exhausted fumes?
And even further… can you guess what is the primary reason for rainforests to become dead flatlands and for orangutans’ extinction? It is again YOU – because you are the consumer that palm oil is actually sold to, so that you can safely enjoy your chocolate bars during lunch-break for example. Do you want a reason for wars? It is you again, because world’s economy is driven by oil and you, as a consumer, are a huge part of it. Nestle as well as other corporations and even governments, harm our environment because of you. Accept this and think about it.
On another note, wouldn’t you at least ask yourself the question – who are Greenpeace, beside your general shallow idea that they are “good people”, just because they are “green” ?
Here is a little teaser for you – back in 2006 Greenpeace released a report on “Guide to Green Electronics”. Since this is a topic, as expected, this is Greenpeace after all, dealing with big brands, there were people who questioned their report and responded by proving that Greenpeace’s report was “misleading and incompetent”. The analysis of the report is very interesting and i highly recommend you to read it. You can find it HERE.
And here is a little more about Greenpeace – opinion based on true, undeniable facts. It is up to your decision whether you should take their words, actions and initiatives as ultimately genuine and ethically driven as they appear.
“Greenpeace has worked to create awareness of important environmental issues since the 1970′s, but their methods, accuracy, and effectiveness have ranged from controversial to comical, to scandalous. Greenpeace activism is based upon simplification of complex political issues into epic battles between good and evil. Rather than devoting a lot of resources into educating the public, Greenpeace, like most political activist groups, tries to create sensationalist drama to grab attention and put simplistic issues in the headlines. This is pretty commonplace in politics; however, Greenpeace has an established history of playing fast and loose with facts in order to intensify their stories, and in some cases their pursuits’ careless disregard for the truth has caused more damage than the evil they attempted to target.”
– quoted from Roughly Drafted
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I for sure know that people are now more irritated by the fact that Nestle do not respond to their voice rather than by their usage of palm oil, but it was high time somebody had said this. And, people, if you really want to look at the real picture of things, for your common sense’s sake, watch this move: The Corporation.
Nestle gets into serious trouble with social media
Mar 28th
Communication specialists have always pointed out that brands should either go serious about social media or should not go for social media at all. Nestle are learning this the hard way.
This month Greenpeace released a truly disturbing video where a bored office employee rips open a KitKat package, to our surprise he takes out a hairy piece of dried-up orangutan and takes a big bite that leaves trails of blood around his mouth and keyboard.
Here is the video:
Here is also the website for the initiative – Greenpeace | Nestle
The purpose of this noxious video is to spread the message that Nestle, KitKat’s parent company, purchases palm oil from companies that destroy rainforests and are thus pushing orangutans to extinction.
As expected, the video made a resonant impression and this is where it gets interesting for social media and communication addicts. Not a long time ago, Nestle decided to go social by launching a Facebook Fan page. I guess it had been pretty dead before the launch of the Greenpeace video, but since then it’s been on fire!
At first there were deliberate efforts to censor people’s response by actively taking down Greenpeace-influenced commentaries. When people complained about censorship, Nestle’s moderator responded: “Oh please… it’s like we’re censoring everything to allow only positive comments”, followed by, “it’s our page, we set the rules, it was ever thus”.
OMG / WTF
Here you can find more about the actual drama.
This was just a week ago and since then the crowd has even intensified the pressure. Nestle’s moderator voice is drowned into the crowd.
The thing is that this chaos could have probably been prevented if Nestle had looked at all those enraged “fans” as people in pursuit for a reason to trust its brand again. Is not it obvious that if people care enough to yell at Nestle, they are doing it because they want to go back to happy living of eating KitKats again without ethical hesitations?
Instead, Nestle’s approach was lead by censorship, leaving people with the impression that they are winning the rage war against a stubborn, old dinosaur that simply does not want to change. There are rare occasions when the moderator does show up, but it is only to say in its cleanest PR voice that Nestle plans to use fully sustainable palm oil by 2015… which actually makes people even madder, because companies like Cadbury don’t use it anymore.
This whole case reminds big brands that before entering the social media space, they should accept that they can’t fake it like they are the authority on a topic anymore, because not only can people ferret out lies, but they can also broadcast the truth just as loudly as a corporate PR.
