Posts tagged mass media
Are you, people, ready to give up on oil as you gave up on Nestle’s KitKat?
Mar 30th
So here is another take on the Greenpeace vs. Nestle KitKat drama that’s been taking place recently.
I just kept on waiting for someone to speak out of common sense on Nestle’s fan page in Facebook and it finally happened!
Earlier today Michal Marcinik – person that i do not know and have never heard of, certainly not a PR, media guru or some agency representative – spoke out, in the cleanest and most honest voice possible – ” Anyone of you have thought that you are being a little bit FOOLED by Greenpeace? Why they have not chosen f.e. LIDL, Boots, Danone or E.Leclerc to HIT AT? Those companies are much WORSE than Nestle. I would ask Greenpeace who HAVE PAID for that kind of ATTACK?”. The author of the post goes even further: “… I wonder how many of those here are without ANY fault? How many of them turn off the water while brushing teeth? How many turn off the light while its not used or any AC equipment? How many of you guys go from time to time to work by bike? Look at yourself people first, and sometimes think a little bit deeper about what it is being published and why… Dont just believe everything you are given, just because it is “eco-friendly”. ”
Since Nestle’s fan page is pretty overloaded with comments, here is also a screen shot for this post and the following comments:
Now… this case is certainly not about “true or false”, at least it has not yet come to my attention if Nestle deny using palm oil. The case here is rather about common sense and people’s tending ability to lose it at times and act shallow.
Is it possible that Nestle is the only corporation that does harm to our environment – of course not, and i bet it is not the corporation that harms it most. Would not you look at yourself as a consumer or you just need time for that …until Greenpeace points its finger at you? Are YOU doing your best to save and protect our environment? Would you give up on gas and oil and leave your car parked home so that you save our atmosphere some exhausted fumes?
And even further… can you guess what is the primary reason for rainforests to become dead flatlands and for orangutans’ extinction? It is again YOU – because you are the consumer that palm oil is actually sold to, so that you can safely enjoy your chocolate bars during lunch-break for example. Do you want a reason for wars? It is you again, because world’s economy is driven by oil and you, as a consumer, are a huge part of it. Nestle as well as other corporations and even governments, harm our environment because of you. Accept this and think about it.
On another note, wouldn’t you at least ask yourself the question – who are Greenpeace, beside your general shallow idea that they are “good people”, just because they are “green” ?
Here is a little teaser for you – back in 2006 Greenpeace released a report on “Guide to Green Electronics”. Since this is a topic, as expected, this is Greenpeace after all, dealing with big brands, there were people who questioned their report and responded by proving that Greenpeace’s report was “misleading and incompetent”. The analysis of the report is very interesting and i highly recommend you to read it. You can find it HERE.
And here is a little more about Greenpeace – opinion based on true, undeniable facts. It is up to your decision whether you should take their words, actions and initiatives as ultimately genuine and ethically driven as they appear.
“Greenpeace has worked to create awareness of important environmental issues since the 1970′s, but their methods, accuracy, and effectiveness have ranged from controversial to comical, to scandalous. Greenpeace activism is based upon simplification of complex political issues into epic battles between good and evil. Rather than devoting a lot of resources into educating the public, Greenpeace, like most political activist groups, tries to create sensationalist drama to grab attention and put simplistic issues in the headlines. This is pretty commonplace in politics; however, Greenpeace has an established history of playing fast and loose with facts in order to intensify their stories, and in some cases their pursuits’ careless disregard for the truth has caused more damage than the evil they attempted to target.”
– quoted from Roughly Drafted
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I for sure know that people are now more irritated by the fact that Nestle do not respond to their voice rather than by their usage of palm oil, but it was high time somebody had said this. And, people, if you really want to look at the real picture of things, for your common sense’s sake, watch this move: The Corporation.
Social Media: Trend or Revolution?
Oct 9th
Social networks… are they just a trend or the most significant revolution since the invention of Mass Media?
The explosive evolution of networks such as Facebook, interconnectedness in all places and at all times, the massive change in consumer behaviour… If you need to better grasp the changes that we have undergone over the past few years and, of course, their impact on the use of media and marketing, watch this excellent, thorough, video created by Socialnomics.
Socialnomics conclusion is that: No! Social media in not an ephemeral trend. They represent a shift in our communication behaviour and an economy driven by ordinary people.
In such a globalized world this is more and more dominated by new technology, people need more than ever to belong to communities and to maintain social relationships and activities. The paradox is that… it is the same advanced technology that allows them to do just that. We have yet to see what the future holds, but for now we realise that social media creates new possibilities to many people all across the world and that people do not hesitate to adopt and use these tools. Enterprises, governments and agencies need to adapt to this new situation.
Are you ready for the new era of communication?
