Posts tagged google
Mobile internet to beat desktop internet in 5 years – says Mary Meeker (…did not we all expect this?)
Apr 20th
Mary Meeker, analyst of Morgan Stanley, has produced a very interesting, practical and intelligent slideshare of Immediate Internet Trends. Be sure to not miss this! If you do not have the time right now, bookmark it and look it up later, because it contains very valuable information, even incorporates the stock market.
- Mobile internet will have become bigger than desktop internet by 2015, though i and other people as well think that this is going to happen sooner, having in mind the advances smartphones have made and everybody’s attention over the iPad.
- Five countries – USA, Russia, China, India, Brazil – compose 48% of users.
- US online penetration in e-commerce is at 4-6%, and still rising
- Apple’s leading the mobile internet charge (this one is not very surprising)
- Another not really surprising fact, but an important one for sure is that overall, Japan owns mobile e-commerce: NTT DoCoMo, the dominant mobile services provider, introduced a mobile payment model at least 5 years ago.
So there you go, 87 slides full of fun, but also important stats inside. And again – don’t miss it – it is an easy and incredibly useful read. Be quick and smart and take advantage of this… you have 5 years to take over ;) Business Insider sums it up like this: “The bottom line? Apple, Google and Facebook win”
Google grasps even a stronger hold on the internet with a new service
Nov 27th
I guess we all remember it when Google bought YouTube in 2006 for 1 650 000 000 (1.65 billion).
It is inevitable for such a buyer to not look for more and more ways to get revenue of a product so that the amount paid for it pays out itself.
Provided that and, their success with the AdWords model, it was not surprising that on 11 November Google announced its new service – Youtube Sponsored Videos.
How does it work?
Content owners are enabled to decide where their video is published, place bids (same as AdWords) and set daily spending budgets. After that, when YouTube users are browsing videos, YouTube displays relevant videos alongside search results. Ofcourse there is a label that these are “sponsored videos” and are priced on CPC basis.
It is obvious that this is yet another platform and thus a channel for viral marketing, which means that platforms like GoViral can begin competing YouTube immediately.
Currently YouTube Sponsored Videos is available only in the United States, it will soon be available, however, to other countries as well.
If you are interested in the service, you can visit ads.youtube.com
Or if you are only interested on how it works, you can watch this video.
