Posts tagged facebook marketing
Facebook and Twitter lead to 82% rise of time spent on social networks, year over year
Jan 27th
On 22 January Nielsen published new metrics which reveal that users spent 5.5 hours on social networks like Facebook and Twitter in December 2009. In comparison to December 2008 (3 hours) this represents a 82% rise!
Expepctedly, Facebook is by far the No.1 social networking platform and had 206.9 million unique visitors in December 2009 – this is 67% of all social media users in the world (jesus…). Time spent on site is also impressive – the average time of a user is almost 6 hours a month… maybe mostly spent in farming and in viewing your friends’ photos.
On average time spent, social networks and blogs are the most visited online platforms. Right behind them are online games and instant messaging.
In the United States Twitter remains the fastest growing social network in terms of unique visitors – with 579% year-over-year increase, by 2.7 million uniques in December 2008 to 18.1 million in December 2009. Month-over-month, however, unique visitors deflated with 5%.
The United States continue to be the leader in terms of social networks and blogs usage, charting a 142.1 million unique visitors with an average time spent of 6 hours per month. The States are followed by Japan, whose unique visitors total 46.6 million for December with an average time spent of nearly 3 hours per month.
While the UK, Italy and Australia are with smaller user numbers (which is normal, because the US have much more citizens in comparison) all of them chart an average time spent between 6 and 7 hours.
What do these results mean?
From this year on, we will see more earnest efforts by marketers to penetrate Facebook and Twitter. If you can not be strategic, however, or if these websites do not fit into your existing marketing strategy – better don’t even try.
There is something else, too, that many people these days fail to notice – businesses offering development of corporate/personal/etc websites are about to face “extinction”. It is much easier, profitable and cost-effective to just go and create a profile on an already existing platform where your audience already is. Consider Basecent, Etsy, Linkedin, Shustir…
And here is the visual data:
The Social Media Addicts Association :)
Nov 18th
If you happen to be a social media addict, this is for you. Check out the Social Media Addicts Association (SMAA) website, a funny, but yet artificial community that Sony invented to promote the Sony Vaio Mini W-series. Very well thought and unique, we find a series of videos parodying the compulsive and excessive use of Twitter and Facebook. To cure the addiction these poor little souls have a serious five-year plan!
- Admit you have a problem, dont tweet it!
- Accept to not validate or comment on a status to feel that you exist.
- Understand that poking a stranger is dangerous.
Repeat: “Alchohol and Twitter do not mix well.” : )
Remove one friend a day.
In the same manner, the website also offers its help to cure your addiction by watching video testimonials and confessions by other addicts. And even better, to share your struggle, they even have a web store selling SMAA t-shirts.
If the addict has still not recovered, after having covered all that is needed, then they can continue their addiction using the new Sony Vaio Mini W-series! This is quite an aggressive advertising message, but it worked for Sony. Sony highlights with a great deal of humor the place of social media in our lives and the risk of addiction that can be caused by excessive use. The campaign is nothing too original for a giant technology company such as Sony, but it is creating buzz by mocking the excessive praise social media gets. At the same time, Sony mock the cold seriousness of the social media critics with its Social Media Addicts Association.