Lately more and more people are discussing their visions of Twitter being a powerful marketing platform. Many of these people start using their Twitter followers with the same intention they use their mail lists – the intention to sell.

As a result other people started providing the needed tools (sold via clickbank of course) to generate more and more followers, viral tweets, etc.

Inevitably the following question occurs:

Is Twitter yet another platform which “marketers” (in this case i’d rather say “spammers”) are going to corrupt?

For a really short time a majority of people got to generate more than 10 000 followers and flood twitter with their affiliate and cpa offer links. This made me stop following back people who have more than 1000 followers, unless i know them personally.

By nature Twitter is a simple social appication and everybody loves it because of its simplicity. As i have written some time back – people love Twitter, because there is no right or wrong way to use it – there are people who use Twitter to just update statuses, others to chat, others to coordinate events, and recently there are people who try to market on Twitter.

I’d ask the latter if they know what is the difference between a marketer and spammer?

Marketers build relationships no matter the channels they use to market. Real marketers value their potential customers and this is why they are less likely to disappoint their customer. Real marketers are not aiming at your one-time spent 20$ – they want you to come back for more, which means – they will not scam you.

Spammers – they do not have customers. They are just looking for a way to earn some quick money.
Spammers target at larger audiences since it is more likely to make, let’s say, 3 people to buy out of 30 000; hence the fact that Twitter is getting crowded with spammers.

What drivers spammers in Twitter is the idea that – When you follow someone, they are very likely to follow you back.

They use software to follow 30 000 people, for example, and at least the half of them follow them back. Then spammers start blasting some affiliate/cpa links and hope they’d convert. Even if they do not – it does not cost them anything to try.

I’d definitely advise spammers to stop blasting only affiliate/cpa links and start talking like real people from time to time. Remember – as it is with mail lists – your relationship with these people is much more important than the size of your list. Focus on building on relationships with people.

And i would also advise the regular Twitter users to pay attention whom they follow, do not let yourself be flooded.

I WANT TWITTER BACK!