Archive for September, 2009
Microsoft’s unsuccessful attempt with viral video
Sep 29th
As you have probably noticed i fail to regularly update my blog lately. I apologize for this and i hope that soon i will be able to make it up. But this morning i ran across Microsoft’s attempt to promote Windows 7 with viral video and it made totally made me laugh at them. Then i decided that i should not miss to blog about this and spread the world for their absolutely inadequate video…
So let’s share it… Before celebrating the official launch of Windows 7 in New York, Microsoft go for viral marketing… yet again, yet again unsuccessfully. The brand is trying to recruit fans to organize parties at their houses and celebrate the new operating system. Apart from this, Microsoft’s tactics takes on the aspect of selling from home by inciting users to post their videos across social networks.
Check it out:
Microsoft have not commented on the video yet, but did share that the people’s response to it was “amazing”… I am not going to believe this, however, as people’s comments all over the internet are really far from positive and enthusiastic. Maybe it does not sound so bad as you read this, but watch the video – a totally aggressive and arrogant approach towards people!
Hey… and what’s with that Vaio in the video?! I am hating Vaio and Microsoft together, because latest Vaio’s can not work with OS’s different from Vista… Why? Because Microsoft never bothered to develop software drivers supporting Vaio’s hardware for OS’s different from Vista. So… you buy Vaio and are doomed for life with Vista… How shitty is that?
And hey… does this video suggest that future Vaio’s will doom us to only be able to install Windows 7?
Ahem… enough about Vaio, you got the idea…
Leaving emotions beside, as a marketer my conclusion is the following: technology expert does not by all means equate to viral expert!
The Profiler – Enter the Web2.0 Matrix :)
Sep 7th
Here is an interesting campaign that i came across earlier today. It is developed by Famous Brussels for the Belgian Internet and telephone operator Belgacom. The Profiler offers you a superb user experience with a 3d interface that lets you interact with the data of your Facebook, Youtube and Flickr accounts.
With a stunning navigation, The Profiler, offers a never-ending data flow from your profiles, unless you disable some of the profiler tabs.
Without a doubt The Profiler is a remarkable technical achievement, and by communicating so much on social networks Belgacom taps right into the social marketing trend, but yet – not without a risk! Has anybody asked the question what happens to less experienced clients whose Internet use is more 1.0 rather than 2.0?
