Cast Spells on Twitter with Harry Potter
In order to create buzz around the new Harry Potter movie, Warner Brothers created the site http://harrypottertweet.com
To take advantage of twitter magic you need to log on to the site using your Twitter login and password. There you have list of spells and other magical elements of the Harry Potter universe. Once you choose a spell your potion is prepared and is up to you to whom of your Twitter followers to send it. They will then receive your link which leads to an animation based on your the spell you chose. Upon clicking on the link the user will think that his Twitter page got enchanted, but actually what he will be seeing will be a clone of his page on a different URL.
The recepient will also be invited to watch the new Harry Potter trailer or send a spell to some of their Twitter followers .
In a nutshell, this is a great and simple example of a campaign that combines buzz marketing and social media.
| Print article | This entry was posted by psykoid on July 25, 2009 at 12:20 pm, and is filed under advertising, campaigns, marketing, networking, social media, viral&buzz. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
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I had just seen this movie and went straight to Twitter to follow the Harry Potter bonanza.
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I think that buzz marketing would be a great strategy for my company, but I will need someone to implement a plan for me.
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if you are interested, i would be happy to help :)