Everyone is talking about Twitter, the simple microblogging service with an impressive growth curve. Recently, two completely unrelated to each other topics are creating lots of buzz all around Twitter.

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Twitter was due for maintenance during the Iranian elections, but for some reason maintenance was postponed. It appears that the US Government may have had to deal with this. Twitter were asked to delay the maintenance so that Iranian people are allowed to communicate with each other while this difficult period. This shows, yet again, that Twitter as well as other new media can have a very important role in society. Just recently Facebook launched a Persian version of the site in order to facilitate communication for Iranians.

The other buzz is related to Volkswagen and has nothing to do with politics. Volkswagen have launched an interactive banner (you can check it HERE) that lets you find which Volkswagen car is mostly suitable for you. To find out all you need to do is to enter your Twitter user name into the banner. Then it analyzes your profile/tweets data and suggests you a VW model

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It is inevitable to ask ourselves, however, whether Twitter is necessarily the best choice for a brand’s communication. Surely, Twitter, has skyrocketed its number of users in a very short period of time, but there are still a lot of people that have never heard of Twitter and would not be interested in this banner ad, at all. By using Twitter for this ad, Volkswagen voluntarily excluded a huge part of their target audience, but on the flip side, those people that use Twitter and are fans will highly appreciate the creativity and the interactivity of the ad.