Few days back i added a new section to this blog – Mission Statement. Today i decided to actually add the content as a post, but will still leave the section active, since time will pass (posts, too; ) and this statement won’t be visible on first page while it really should be.

I am aware of the fact that the nature of what i wrote is not really as of a Mission statement’s, but if somebody can name it better – let me know and will change the title : ) So here it is…

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It would not be surprising if i say that in today’s world everything is about (getting) MONEY and getting laid. I am sorry if this sounds rude to you, but it is true; even getting laid is sometimes just a matter of money.

In this mission statement, however, i am going to talk only about the ubiquitous need of people to get money from you and relate it to the deranged world of Internet Marketing.

1. The Internet Embraces Scammers!

People who’ve visited this blog more than once know that mostly i expose affiliate products. The idea behind is that people who sell them (a.k.a. Gurus of IM) can rarely provide a 1:1 value as to Money:Product and this pisses people off. Mark Levinson is a Marketing Guru, for example, but not M=== F======= and the like.

There is another side of the problem, though – Internet Marketing Agencies, especially local ones, and ones operating in undeveloped countries or areas. It is so easy to speculate with IM. And this is not because IM can not be measured, it can be of course, but because the Internet is still foreign to most of the people, they do not perceive it as medium, but rather as an artificial, chaotic, digital world. For example people will get furious much more if their billboard has not hit the streets on time, than if their banners have not yet been published. The worst is that agencies take advantage of this! Mediocrity and highly overpriced solutions is what one can really get offered with from such agencies.

2. Be professional – do not buy a product, buy a service!

If you think that you can start your own business online, do not pay for info products to teach you marketing, because there always is a chance that the product is a scam, or is hard to understand or implement, or does not teach anything new to you.
However when you buy a service, your situation and goals are handled individually and results are guaranteed! Further – results are 100% measurable.

3. The best Internet Marketers are not the agencies!

When you work at a 9/17 job and handle several projects simultaneously, there rarely is time left to focus and stay informed for the latest trends in IM. IM is changing in a matter of hours. The best marketers today are either small companies, handling fewer projects, or freelance contractors. Why? Because they have the time to keep an eye on what’s going on online and most importantly – because they are still with low levels of stress.

4. Experience in Internet Marketing does not count! Attitude does!

Today i may be paid to do a campaign for Coca Cola and get world-wide famous, but if i stop doing it for an year – i wont be worth it after that. As i already said it – Internet Marketing changes swiftly. An year from now channels will be different, online service will be different, technology (thus access) will be different, people will be different. When you look for people to get your job done, do not rely on their mind-blowing client list.

5. If you do not have the budget – do it yourself and learn from the best!

This is the backup plan. If you can not afford the budget, do reseach, learn from the best, look for patterns in famous brands’ campaigns, develop a creative idea and do it by yourself. This is 100% possible, the only thing it takes is time.

Why has not anybody told you these facts, yet? Because it would have been against “the Code”, because this information would rather make you spend less money.

Remember – nowadays, expensive does not always mean better.