Google grasps even a stronger hold on the internet with a new service
I guess we all remember it when Google bought YouTube in 2006 for 1 650 000 000 (1.65 billion).
It is inevitable for such a buyer to not look for more and more ways to get revenue of a product so that the amount paid for it pays out itself.
Provided that and, their success with the AdWords model, it was not surprising that on 11 November Google announced its new service – Youtube Sponsored Videos.
How does it work?
Content owners are enabled to decide where their video is published, place bids (same as AdWords) and set daily spending budgets. After that, when YouTube users are browsing videos, YouTube displays relevant videos alongside search results. Ofcourse there is a label that these are “sponsored videos” and are priced on CPC basis.
It is obvious that this is yet another platform and thus a channel for viral marketing, which means that platforms like GoViral can begin competing YouTube immediately.
Currently YouTube Sponsored Videos is available only in the United States, it will soon be available, however, to other countries as well.
If you are interested in the service, you can visit ads.youtube.com
Or if you are only interested on how it works, you can watch this video.
| Print article | This entry was posted by psykoid on November 27, 2008 at 2:58 pm, and is filed under SEO, advertising, blogs&blogging, campaigns, marketing, social media, viral&buzz. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
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